01 · Portfolio
Five brands. For each, what it is and what the parent company supplies it.
A malware scanner for macOS. It compares the SHA-256 fingerprint of a file against a database of known-malicious sample hashes, and reports a match or nothing. The scanner is open source under the MIT license and free to use; a subscription adds a more frequently updated threat feed and support.
Reach X provides: entity and infrastructure, subscription billing, legal and regulatory compliance, and positioning.
A pricing reference for home contracting work, built from Bureau of Labor Statistics occupational wage data. It answers what a job should cost in a given trade and metro, from public data a reader can check against the source.
Reach X provides: data pipeline and publishing infrastructure, editorial standards, audience development, and performance measurement.
A consumer publication covering discounts, benefits, and savings for readers over 55. Its editorial line is practical and verifiable: what a discount is, who qualifies, and how to claim it.
Reach X provides: editorial production, audience development, accessibility and compliance review, and infrastructure.
Homeowner education on roofing: how to read a quote, how to check a contractor's licensing and insurance, and what the common failure modes of a roof replacement actually are.
Reach X provides: editorial production, regulatory and messaging compliance, infrastructure, and audience development.
Reviews of skincare and peptide products, published in English, German, and French. Multilingual from the ground up rather than machine translated after the fact.
Reach X provides: multilingual publishing infrastructure, editorial production, and audience development across three markets.